Adam Conner, Facebook's first D.C. staffer, says lawmakers need to learn to think like Vin Diesel, the actor whose profile is the network's most-viewed page. Winning a following online means sharing mundane details of one's life and showing a real willingness to engage with one's audience -- skills at which Diesel excels, but most congressmen have yet to master. "Dive deeper," Conner advises one reluctant lawmaker. "You'll be surprised at how things that seem routine to you as a congressman are so interesting and cool to constituents."
Published in Brief: