Non-smart phones get rich, MMS

12/30/2009 | MediaPost Communications

One underutilized marketing niche in the U.S. is multimedia messaging, Steve Smith writes, although companies like Mogreet are bringing video ads to companies from Reebok to Starwood. "When handled well, MMS rich media constitutes a real value exchange for many users and a communications path that is superior to a pre-roll in some respects," Smith writes.

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