Amid channel changes, customer focus is key

12/30/2011 |

Even with the amount of data doubling every two years and the line between marketing and data companies blurring, keeping the customer in focus remains the top priority in 2012, writes Kenyon Blunt. Expect the combination of local, social and mobile marketing to create more situations where customers are poached by competitors while waiting to buy. E-mail, content marketing and the exploitation of applications should increase, even as budget austerity continues.

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