Mobile-device users are embracing ad-blocking software, suggesting that marketers who rely on intrusive advertising methods are likely to fall behind, writes James Harrison. Fortunately, there are plenty of tools -- such as opt-in SMS marketing and Big Data targeting -- to help brands create more relevant and appealing mobile campaigns. "Blanketing consumers with the same message will soon be a thing of the past. We are moving into an era where, if done correctly, no mobile marketing message should be unwelcome," Harrison writes.
How to survive the rise of AdBlock Plus
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