How to survive the rise of AdBlock Plus

12/30/2012 | VentureBeat

Mobile-device users are embracing ad-blocking software, suggesting that marketers who rely on intrusive advertising methods are likely to fall behind, writes James Harrison. Fortunately, there are plenty of tools -- such as opt-in SMS marketing and Big Data targeting -- to help brands create more relevant and appealing mobile campaigns. "Blanketing consumers with the same message will soon be a thing of the past. We are moving into an era where, if done correctly, no mobile marketing message should be unwelcome," Harrison writes.

View Full Article in:

VentureBeat

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY