How to survive the rise of AdBlock Plus

12/30/2012 | VentureBeat

Mobile-device users are embracing ad-blocking software, suggesting that marketers who rely on intrusive advertising methods are likely to fall behind, writes James Harrison. Fortunately, there are plenty of tools -- such as opt-in SMS marketing and Big Data targeting -- to help brands create more relevant and appealing mobile campaigns. "Blanketing consumers with the same message will soon be a thing of the past. We are moving into an era where, if done correctly, no mobile marketing message should be unwelcome," Harrison writes.

View Full Article in:

VentureBeat

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX