The sellers of promotional tools and aggregators of increasingly similar games enjoyed more success in 2012 than most developers fighting to be discovered, writes game blogger Tadhg Kelly. Marketing stories driving success include the rise of crowdfunded application development and cause-related programs. "The important word here is belief. Marketing stories are not rational analyses based on studying metrics or performance; they are derived largely from a narrativised understanding of games and what they mean," Kelly writes.
Published in Brief: