Personal, emotional connections are the future of mobile marketing

12/30/2012 |

Mobile marketing's future lies in new technologies that allow a more intimate appeal to consumers, seeking to tap into their emotions, argues IBM Research's Robyn Schwartz. Retailers will have to find ways to offer a more personalized experience, tapping a wider variety of consumer preferences, based on their shopping data. "What we think is going to happen ... is this kind of unifying experience that happens across touch points in support of the customer's end goal, whatever that may be," said Schwartz.

View Full Article in:

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY