Swarovski used mobile to move the brand closer to customers

12/30/2012 | Luxury Daily

Swarovski's redesign of its tablet experience and creative campaigns within applications increased the number of fans who access its content via mobile devices to 40%. The luxury brand ran several mobile optimized campaigns such as "The Style Elite of FNO [Fashion's Night Out]" that featured "look books" by users. "The ultimate goal is to leverage mobile in a way that will give us a shorter path to our consumers and make the brand more accessible, from both a brand and logistical perspective," says Yelena Leshchinsky, head of communication and social media.

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