In-app purchases accounted for more than 90% of November app revenue

12/30/2013 | eMarketer

Analysis from Distimo has revealed 92% of Apple App Store's November revenue and 98% of Google Play's came from in-application purchases incorporated in free-to-play apps. In 2013, eMarketer estimates in-app purchases will account for 41% of total app revenue and that number will rise to 47.5% in three years.

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