Food companies use social media for 2-way conversation

12/30/2013 | New York Times (tiered subscription model), The

Candy-maker Mars may soon change at least one food dye to a natural ingredient after an online petition campaign. "What has clearly changed is some of the channels of communications, which wasn't a factor in the past like it is today. We've had to adapt," said David Farmer of Chick-fil-A, which invited a blogger concerned about the company's ingredients to tour its headquarters.

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New York Times (tiered subscription model), The

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