Location-based video as second screen for mobile-first viewers

12/30/2013 | MobileCommerceDaily.com

Second-screen advertising works only for those consumers who have a first screen, or television, to watch. But advertisers can still tap mobile's potential with those who don't have one by making use of location-based videos. Instead of waiting for consumers to react to second-screen prompts on television, location-based screens approach consumers with powerful messages supported by mobile campaigns in such places as offices, gyms and stores.

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