Ore. high school's Social Media Team creates online buzz

12/30/2013 | Oregonian (Portland), The

Beaverton High School in Oregon has become internationally known thanks to its digital marketing efforts, which include establishing a Social Media Team -- a group of junior and senior girls -- to maintain accounts on Twitter, Instagram and more. Officials attribute part of the school's online success to having students create most of the posts and to not using social media to snoop on students.

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Oregonian (Portland), The

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