"Heckle-U" Web series will have P&G product integration

12/31/2008 | Hollywood Reporter, The

CBS Interactive is launching a Web series called "Heckle-U" in February, timed to coverage of the NCAA men's basketball tournament. The 10-episode series, starring Tom Arnold and Owen Benjamin, will have product integration from Procter & Gamble and will be distributed across the CBS Audience Network.

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