Nielsen's PRISM loses Wal-Mart

12/31/2008 | Advertising Age (tiered subscription model)

Nielsen's effort to measure the efficacy of in-store marketing was dealt a blow as Wal-Mart decided to pull out of the data-syndication service. Nielsen still expects to launch PRISM in 2009, and counts Target, Kmart, Walgreen and other retailers among those supplying data to the effort.

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