Augmented reality reaches tipping point

12/31/2009 | Los Angeles Times (tiered subscription model)

Augmented reality is set to go from novelty to everyday occurrence in 2010, with use in mobile apps, magazine ads, out-of-home displays, and now Topps baseball cards and "Avatar"-branded Big Mac containers. Monocle, a Yelp app for iPhone, is an example of the next-generation smartphone AR offerings likely to emerge in the coming year.

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Los Angeles Times (tiered subscription model)

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