Snickers' "Snacklish" leads in online buzz for '09

12/31/2009 | Brandweek · Advertising Age (tiered subscription model)

"Snacklish," the TBWA/Chiat/Day campaign for Snickers, generated the most positive online buzz of any ad effort in 2009, according to Zeta Interactive's buzz rankings. Also on the list were Apple's "There's an App for that" and Microsoft's "I'm a PC and Windows 7 was my idea" campaigns.

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Brandweek · Advertising Age (tiered subscription model)

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