Top fashion houses are finally starting to get importance of Web

12/31/2009 | New York Times (tiered subscription model), The

Top fashion houses, which have seen their minimalist online efforts largely eclipsed by more forward-thinking bloggers, finally are beginning to realize the importance of having a strong virtual profile. Burberry, with a widely viewed feature that allows users to upload photos of people in trench coats, is leading the way, and others have established a presence on Facebook and Twitter.

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New York Times (tiered subscription model), The

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