Coca-Cola sets a "benchmark" with all-out Olympics mobile effort

12/31/2012 | MediaPost Communications

The 2012 London Olympic Games were the occasion for Coca-Cola's most comprehensive mobile marketing effort yet, as the 100-nation effort incorporated SMS activations, integrated applications and QR codes, says Kim Siler, Coca-Cola's mobile brand strategist. During the year to come, the brand will develop a mobile strategy to take advantage of the 2014 Olympics in Sochi, Russia.

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