A distribution model for the 21st century

12/31/2012 | E-Commerce Times

Companies can choose from a range of distribution models, including direct sales and channel sales, writes Carl Theobald, CEO of Avangate, but they can also use a new model that combines these and other strategies. "This new model takes into account not just general sales tactics; it also considers the latest in social, CRM, app-usage and help-desk technologies to not just find buyers, but also anticipate when they'll come and what precise deployment they'd be looking for," he writes.

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