Dr Pepper finds special talents to feature in spots

New Dr Pepper spots from Deutsch Los Angeles feature unique people such as boxer Mikaela Mayer, rapper Pitbull and air guitarist Justin "Nordic Thunder" Howard overcoming the odds to become stars. "The '/1' campaign features real people with real stories that make them like no one else -- in hopes to inspire more people to live their one-of-a-kind lives," says Dr Pepper Director of Marketing Leslie Vesper.

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Advertising Age (tiered subscription model) · Convenience Store News

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