From 'likes' to ambassadors

12/31/2012

Brands were a hot topic on Facebook these past twelve months. Various studies confirmed that consumers are becoming increasingly selective and it's clear that the bar has been raised for social media and you need to be on top of your game. The end goal is obviously to convert online contacts (likes) into active brand ambassadors and several strategies are available to achieve that goal. Read more about these strategies on the All Things WOMM blog.

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http://www.womma.org/blog/2012/12/from-likes-to-ambassadors

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