Payments seen coming to one-third of branded apps by 2015

12/31/2012 | Enterprise Innovation (Asia)

Led by brands with retail outlets, about a third of brands worldwide will include payment in their mobile applications by 2015, according to a projection by research firm Gartner. "Branded apps should be good shopping apps in the first place, and payment is only the final step before making the sale. To achieve this, they will use a combination of mobile apps, text messages and Web browsers to engage customers and increase sales," said Gartner research director Sandy Shen.

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