Social media drives TV-viewing patterns, study finds

12/31/2012 | Los Angeles Times (tiered subscription model)

Social media conversations are driving Web users' TV-viewing habits, according to a survey by Nielsen and the Cable & Telecommunications Association for Marketing. The survey found that about 49% of women and 43% of men said they had started watching a show based on Facebook chatter, while 14% of women and 16% of men said Twitter buzz had prompted them to try out a show. "This snapshot shows social media is influential for all viewers, particularly the 18- to 34-year-olds," CTAM chief Char Beales says.

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