Why minimalism is the best policy for logo designers

12/31/2012 | DesignFestival.com

It pays to keep things simple if you want to design a striking logo, writes Tara Hornor. Working in black and white to start with can help you see you design clearly, she notes. "Generally speaking, if you can remove an element and still communicate the message, you should remove that element," Hornor writes.

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