Advertisers are learning that social media companies have great control how much traffic ad campaigns are likely to generate, leaving them will little option but to adjust and adapt. As was true with recent tweaks in Facebook's news feed, "when Google changes its algorithm or if Twitter changes, it does impact how we as marketers have to think about managing our communication," observes Anthony Soohoo, CEO of home furnishing startup Dot & Bo.
Marketers adjust to constantly changing social media
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