Marketers adjust to constantly changing social media

12/31/2013 | Mashable

Advertisers are learning that social media companies have great control how much traffic ad campaigns are likely to generate, leaving them will little option but to adjust and adapt. As was true with recent tweaks in Facebook's news feed, "when Google changes its algorithm or if Twitter changes, it does impact how we as marketers have to think about managing our communication," observes Anthony Soohoo, CEO of home furnishing startup Dot & Bo.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA