Soft launches provide cushion for marketing automation

12/31/2013 | Marketo

Switching to new marketing and automation platforms can come with last-minute problems that can make it hard to meet deadlines, Rajiv Kapoor writes. Soft launches that move assets over in phases can provide a buffer to resolve issues before the final deadline when the old platform is turned off. "Push everything you can to the first two launches -- ideally, you'll have nothing left to do by the third launch," he suggests.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA