Soft launches provide cushion for marketing automation

12/31/2013 | Marketo

Switching to new marketing and automation platforms can come with last-minute problems that can make it hard to meet deadlines, Rajiv Kapoor writes. Soft launches that move assets over in phases can provide a buffer to resolve issues before the final deadline when the old platform is turned off. "Push everything you can to the first two launches -- ideally, you'll have nothing left to do by the third launch," he suggests.

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