SmartBrief Opens NYC Office

D.C.-based Online Media Company Expands Presence; Sees Strong Demand for its Association-Related Advertising Offerings

August 12, 2008

WASHINGTON (BUSINESS WIRE) -- SmartBrief Inc., the leader in business news aggregation and content delivery, announced today the opening of its New York office in response to strong demand by large enterprise advertisers.

SmartBrief is an online media company that publishes more than 70 industry-specific online briefs to more than 1.5 million subscribers. SmartBrief combines the targeting and trackabilty of online advertising with the reach of direct marketing campaigns to deliver results to more than 750 advertisers from global brands such as IBM and American Express to fast-growing vertical industry leaders.

"In this economy advertisers and their ad agencies are demanding more from each dollar spent. SmartBrief is pleased to deliver trackable lead generation and brand building results to both constituencies," said Jack Fordi, vice president of Advertising Sales and Operations at SmartBrief. "By establishing new offices in the heart of Manhattan, SmartBrief will be closer to a large number of its leading customers and agency partners," he added.

All SmartBrief publications rely on proprietary technology and the editorial judgment of professionals to cull the most pertinent material from thousands of sources—including business publications, leading management schools, leadership publications, the military and consulting firms. SmartBrief editors act as subscribers’ virtual research assistants who read, summarize and deliver topical news stories via e-mail and BlackBerry/PDAs every weekday.

Agency/marketing professionals should Contact Matthew Kavney (mkavney@smartbrief.com) for information about SmartBrief advertising programs.

About SmartBrief

More than 1.5 million subscribers count on SmartBrief to provide "must-read" news in 20 key industries. Subscriptions to SmartBrief's e-newsletters are free, often offered in partnership with 70 leading trade associations and professional societies. Using proprietary technology, SmartBrief editors become personal research assistants: hand-picking, summarizing and disseminating the best and most important news stories from a wide range of sources. To learn more, visit www.smartbrief.com

Media Contact:

Kori Williams

301-230-0045 ext. 18

kwilliams@rmr.com

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