SmartBrief Digs Deeper With American Petroleum Institute

Weekly e-brief highlights the shale segment of the institute’s constituency

Washington, D.C., August 6, 2013 – Staying on top of news and information in America’s oil and natural gas industry can be a job onto itself, which is why the American Petroleum Institute (API) worked with digital publisher SmartBrief, Inc. to launch the API SmartBrief in November of 2007. Building upon the insight and depth of relevant information delivered with the API SmartBrief, the institute is once again partnering with SmartBrief for the Shale SmartBrief Powered by API.

The Shale SmartBrief Powered by API is a weekly resource providing exclusively tailored news and intelligence for shale segment professionals, delivered straight to their inboxes and providing even more relevance than the “parent” brief. From the latest innovations to the most up-to-date job trends and listings, the brief joins the API SmartBrief in bringing pertinent information together from multiple, trusted sources to give members an added advantage in their careers. 

The American Petroleum Institute is the only national trade association that represents all aspects of America’s oil and natural gas industry. API's mission is to influence public policy in support of a strong, viable U.S. oil and natural gas industry essential to meet the energy needs of consumers in an efficient, environmentally responsible manner. The institute’s expanded partnership with SmartBrief adds to its standards development, technical cooperation and other activities to improve the industry's competitiveness. 

The Shale SmartBrief Powered by API joins an ever-growing list of renowned, industry and association-focused e-newsletters providing carefully curated business intelligence for senior executives, thought leaders, and industry professionals across more than 180 trade associations, professional societies, nonprofits and corporate entities. 

Edited by API SmartBrief editor Bryan McBournie, who has covered oil and natural gas for six years, the Shale SmartBrief Powered by API is initially expected to reach almost 28,000 readers, providing the information and insight they need to improve their skills and expand their knowledge base – the Smart way. 

A leader in the digital content industry, SmartBrief’s mission is providing its nearly 5 million readers a competitive edge by providing relevant, timely, and reliable information as efficiently as possible. Also available through the recently relaunched SmartBrief.com, SmartBrief’s curated content empowers its readers to make smarter decisions for their businesses – and their careers. 

For more information on SmartBrief, visit www.smartbrief.com. To learn more about the API, visit www.api.org. 

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About SmartBrief

Serving over 4.5 million senior executives, thought leaders, and industry professionals, SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies, nonprofits and corporate entities. Visit www.smartbrief.com for more details.

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Joe Webster
SmartBrief
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202-470-1180