Rising demand and new products create opportunity for growth
Washington, D.C., August 15, 2013 – Digital publisher SmartBrief, Inc., is increasing the size of its sales team at all levels, from inside sales to industry publishers. The additions will allow SmartBrief to respond to accelerated demand for its suite of highly targeted digital advertising products.
"As we continue to expand both the number of subscribers and publications, advertising opportunities grow right along with them. We’re experiencing strong interest in our products and services, and feel that now is the right time to add to our team," said Rick Stamberger, president and CEO of SmartBrief.
In the first two quarters of 2013, SmartBrief has significantly increased the number and scope of its publishing partnerships. The company also has launched new products and business units offering marketers ways to reach its highly sought-after audience of business decision-makers. SmartBrief launched a new featured content advertising product, a content-driven website and a number of content marketing products within the first half of this year.
Stamberger added: "We continue to benefit from the growth in digital marketing and extensive demand for relevant content. The new hires will better position us to meet these growing needs."
Serving 5 million senior executives, thought leaders and industry professionals, SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies, nonprofits and corporations. Visit www.smartbrief.com for more details.