Online publication supports women’s leadership in retail and consumer products industry
Washington, D.C., June 19, 2013 – The Network of Executive Women has partnered with leading digital publisher SmartBrief, Inc., to launch a new weekly e-newsletter on women’s leadership and talent management. NEW -- dedicated to advancing women in the multitrillion retail and consumer goods industries -- represents more than 7,000 members, 700 companies, 90 sponsors and 20 regions in the U.S. and Canada.
Designed for industry executives and emerging leaders, NEW SmartBrief is a free, opt-in newsletter that delivers tailored news and intelligence straight to subscribers’ inboxes each Tuesday. Stories are carefully selected from hundreds of trusted sources to provide a quick overview of news and trends on women’s leadership, diversity and talent management in the retail and consumer goods industry.
“Workforce management and women’s leadership are critical to every leader’s success,” said Joan Toth, President and CEO of the Network. “We are confident that NEW SmartBrief will become an indispensable source of news research and best practices for our members. We are thrilled with the response so far.”
The Network of Executive Women “inspires leaders, transforms organizations and builds business through learning, best practices, research, leadership development and nearly 100 events each year.”
NEW SmartBrief joins NEW’s other online and social media efforts, which generate more than a million impressions each year. More than 700 Network members serve as regional or national leaders or committee members, transforming their industry, their organizations and themselves. NEW’s partnership with SmartBrief adds to the impact that NEW has on its industry.
“SmartBrief has set the standard for curated content in our industry," NEW Communications Director Rob Wray said. “We are excited about this partnership and believe NEW SmartBrief will be a must-read for every leader in our business.”
NEW SmartBrief joins a wide range of renowned, industry and association-focused e-newsletters providing carefully curated business intelligence for senior executives, thought leaders and industry professionals across more than 180 trade associations, professional societies, nonprofits and corporate entities.
Edited by Amy Sung, who has over eight years of writing and editing experience in the CPG and retail space, as well as with content geared towards women, NEW SmartBrief is expected to reach nearly 13,000 subscribers, providing the information and insight they need to improve their skills and expand their knowledge base – the Smart way.
A leader in the digital content industry, SmartBrief’s mission is providing its nearly 5 million readers a competitive edge by providing relevant, timely and reliable information as efficiently as possible. Also available through SmartBrief.com, SmartBrief’s curated content empowers its readers to make smarter decisions for their businesses and careers.
Serving over 4.5 million senior executives, thought leaders and industry professionals, SmartBrief is the leading online publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with more than 180 trade associations, professional societies, nonprofits and corporate entities. Visit www.smartbrief.com for more details.
About the Network
The Network of Executive Women, Consumer Goods and Retail, was founded in 2001 to “advance women, build business and create a better workplace for all.” NEW is one of the largest mission-driven organizations serving the retail and consumer goods industry, and represents more than 7,000 members and 700 companies in 20 regions in the U.S. and Canada. For more information on its national conferences, regional events, best practices and learning programs, visit www.newonline.org.