At Adweek's Social Media Week, experts discussed frustration with Instagram's reduced reach for creators despite following platform suggestions and the possibility of Threads plateauing. Other discussion noted emerging platforms like Spill, the role of social platform X and building community on niche platforms such as Substack, Discord and Facebook groups.

TelevisaUnivision is adding a new ad product that features vertical video to its streaming content, similar to social videos on TikTok, Instagram and YouTube. Dan Riess, executive vice president and chief growth officer at TelevisaUnivison, says the format is ideal for reaching young Hispanic consumers.

Generation Z is turning to social media for quick, relatable answers instead of relying solely on Google. This trend poses challenges for Google, an ad-driven company, as evidenced by a YPulse study that shows less than half of 18-to-24-year-olds start their search on Google, with 21% starting searches on TikTok and 5% on YouTube.

Forty-two percent of Generation Z respondents to a study commissioned by Polygon indicated they watch anime at least once per week, whereas only 25% said they followed the National Football League. The study underscores the accessibility of anime in the streaming era of entertainment.

Erica Santiago dives into why short-form videos have continued to be popular, looking at the trend from the viewpoint of consumers and of creators and brands. For example, videos of less than 60 seconds are preferred by 73% of consumers, who can watch them anywhere and scroll through multiple messages, while they can be less costly for brands and creators, though the content still needs to be compelling.

Pan Communications' Ashley Wallace Jones explains how business-to-business marketers can enhance their content marketing by tackling the 3Rs -- repackaging, repurposing and reoptimizing. "Thinking about content in a one-to-many way helps extend the life cycle and return on brand-to-demand content," Wallace Jones writes, adding, "It also helps re-enforce consistent brand messaging across platforms and streamlines the creation-to-publish timeline."

Kraft Heinz is promoting the fresh dairy ingredients used in its Philadelphia Cream Cheese with print and out-of-home ads from Gut Miami that first appear as cow patterns but are actually close-ups of cream cheese smeared on bagels or toast. "We love how these print ads beautifully pay homage to the source of Philadelphia's delicious cream cheese, while also capturing that mouthwatering appetite appeal, you only notice on second glance," said Dean Paradise, executive creative director at Gut Miami.

Artist Simon Berger uses glass as his medium, which he painstakingly cracks with a hammer to create realistic portraits, including a 3D lion's head and other intricate installations. "Broken glass usually has a negative connotation, and through my art, I hope to inspire people to look past first impressions and discover new fascinating aspects," says Berger, who posts photos of his creations on Instagram.