Agencies are using proprietary generative AI tools to more effectively respond to requests for information from potential clients, such as Gale's BRAD bot, trained to think like its CEO Brad Simms. Fig CEO Judith Carr-Rodriguez talks about the agency's Story Data tool and how it enables the agency to incorporate strategy into responses, leading to a 95% success rate for RFIs.

About a third of US consumers have tried generative AI, a quicker rate than in the UK, 27%, and France, 25%, Forrester reports. Young males and highly educated consumers use generative AI like ChatGPT the most, but only 29% of US, UK and French consumers say they trust it.

Apple has designed ReALM, an AI system that can understand on-screen references and conversational context, allowing for a more natural interaction between users and voice assistants. The development suggests Apple remains committed to enhancing Siri and the conversational abilities of other products.

While some economists doubt AI's ability to boost company productivity significantly, many companies are moving ahead. Companies are using AI to speed up responses to customer questions, enable product design and give feedback when inventory is low.

Brands and media agencies can incorporate inclusivity in their marketing strategies by prioritizing media channels and platforms that resonate with underrepresented audiences and expanding influencer marketing campaigns to feature these voices and other specific demographics, says Mark Walker, CEO of programmatic platform Direct Digital Holdings. "Understanding how to connect with [Generation Z and millennials] is crucial for shaping brand choices today and driving strong revenue in years to come," Walker says.

Adweek revealed the winners of its second annual B2B Innovation Awards, including Campaign of the Year honors won by BBDO Atlanta's "ChatGTG" campaign for Bayer TriVolt and Park & Battery's spoof of "Better Call Saul" for Esquire Bank. Park & Battery also won Agency of the Year, Salesforce won Brand of the Year and Kinjil Mathu, chief marketing officer of Squarespace, was awarded Visionary of the Year.

The role of the chief digital officer is becoming increasingly important with the rapid adoption of generative AI and security threats to the digital ecosystem. The CDO’s responsibilities will continue to evolve, and they must be prepared to provide expertise throughout their company as new technologies like autonomous systems and quantum technologies emerge.

Highland cow Rocko has captured hearts on social media thanks to a recording posted by his owner that captured his mealtime happy dance. The dinner favorite that inspires the jumping for joy? Pumpkin.