Jeffrey Sampson

Jeffrey is a co-founder and CEO of Upside Commerce. Prior to Upside, he was co-founder and CEO of a marketing technology startup, a global director of product management at Microsoft and venture capitalist. He is also a data geek, brand ambassador, lacrosse statistician, youth football coach and foodie.

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"Walk the walk" for a new path to purchase
"Walk the walk" for a new path to purchase

It’s ironic that these days while mapping is as easy as a tap on a mobile device, marketers cannot easily follow the consumer’s path to purchase.