Laurie Demeritt

Laurie Demeritt is CEO of The Hartman Group, which explores the subtle complexities of how consumers live, shop and use products — and how to apply that understanding in ways that lead to purchase.

Read All Stories from Laurie Demeritt

The organic journey: Differences between today's organic buyers
The organic journey: Differences between today's organic buyers

The organic segment continues to be a bright spot within an otherwise slower performing overall food and beverage market.

RTE popcorn
RTE popcorn

The art of trendspotting is about identifying tiny real-world innovations that show the potential for scalable, behavioral use by real consumers.

specialty premium food and beverage
specialty premium food and beverage

As consumers change the way they eat and engage with food, there is an upside to leveraging premium benefits of specialty foods and beverages as pathways to increase household penetration.

Helping consumers overcome hurdles to cooking at home represent significant opportunities for food retailers, restaurants and CPG companies.

No matter how difficult it is to achieve such a meal, consumers still place a big emphasis on dinner.

While the food and beverage industry has latched onto the term, consumers approach the concept from unique perspectives.

While meal kit delivery companies have certainly captured the imaginations of investors and the media, consumers are a different story.

Looking back on 2017: The culture of food and beverage
Looking back on 2017: The culture of food and beverage

Looking back on yet another year of dynamic change in the food and beverage industry, one constant we see is that consumers are still the major disruptive force.

As with many consumer-driven mega-trends that have achieved mainstream stature following years of lurking on the fringes of culture, consumer involvement with all things “sustainable” is now at an all-time high.

While shopping online for groceries is on the uptick, The Hartman Group’s Food Shopping in America 2017 report finds that it has yet to detract from the number of in-person trips to traditional brick-and-mortar food retailers.