Laurie Demeritt is CEO of The Hartman Group, which explores the subtle complexities of how consumers live, shop and use products — and how to apply that understanding in ways that lead to purchase.
Looking back on yet another year of dynamic change in the food and beverage industry, one constant we see is that consumers are still the major disruptive force.
As with many consumer-driven mega-trends that have achieved mainstream stature following years of lurking on the fringes of culture, consumer involvement with all things “sustainable” is now at an all-time high.
While shopping online for groceries is on the uptick, The Hartman Group’s Food Shopping in America 2017 report finds that it has yet to detract from the number of in-person trips to traditional brick-and-mortar food retailers.
Baby boomers and the silent generation have become an aging collective of consumers seemingly forgotten in food culture, passed over in favor of the new generations du jour: millennials, Gen X and Gen Z.
As consumers continue to create market opportunities for specialty food and beverage products viewed as higher quality, we are often asked "Who is the premium consumer?”
Industry executives recognize the transformative power of health and wellness in shaping their business but grapple with how to leverage health and wellness as the foundation for building competitive distinction.