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SmartBrief health care trends
SmartBrief health care trends

Health care is changing fast, but marketers who stay on top of these key trends will remain relevant.

Hurricane Harvey
Hurricane Harvey

When hurricanes strike the Texas Gulf Coast, industry and government must work together to prepare, respond and recover.

Harvey
Harvey

The chemical industry and other stakeholders are still learning from Hurricane Harvey.

Typing on laptop
Typing on laptop

New research by SmartBrief and the Content Marketing Institute finds that business leaders search for content that speaks to specific needs and pain points, educates and makes their search for product specs easily accessible.

Marketing pro asks #whatthehealthcare and sparks a movement
Marketing pro asks #whatthehealthcare and sparks a movement

Everyone has a health care story; Burt Rosen created a way for people to tell those stories.

Why communication needs to be at the center of your member experience strategy
Sponsored Content
Why communication needs to be at the center of your member experience strategy

Health care consumers expect simplicity and personalization. Here's how payers and providers can deliver.

Doctor entering data into patient records.
Sponsored Content
Doctor entering data into patient records.

Interoperability and data challenges mean clinicians may lack critical information when treating patients.

Patient and doctor discussing medical imaging.
Sponsored Content
Patient and doctor discussing medical imaging.

Hospitals with multiple distinct image archiving systems need a way to link those systems for safer, more efficient care.

Sponsored Content

In the age of value-based care, pharmacy benefits embrace new thinking to balance sustainable costs with patient outcomes.