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Health care is changing fast, but marketers who stay on top of these key trends will remain relevant.
When hurricanes strike the Texas Gulf Coast, industry and government must work together to prepare, respond and recover.
The chemical industry and other stakeholders are still learning from Hurricane Harvey.
New research by SmartBrief and the Content Marketing Institute finds that business leaders search for content that speaks to specific needs and pain points, educates and makes their search for product specs easily accessible.
Everyone has a health care story; Burt Rosen created a way for people to tell those stories.
Health care consumers expect simplicity and personalization. Here's how payers and providers can deliver.
Interoperability and data challenges mean clinicians may lack critical information when treating patients.
Hospitals with multiple distinct image archiving systems need a way to link those systems for safer, more efficient care.
In the age of value-based care, pharmacy benefits embrace new thinking to balance sustainable costs with patient outcomes.