Steve McKee

Steve McKee is the president of McKee Wallwork + Co., an advertising agency that specializes in working with stalled, stuck and stale brands that was recognized by Advertising Age in 2015 and 2018 as Southwest Small Agency of the Year. He’s the author of "When Growth Stalls" and "Power Branding."

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Being the market leader brings its own challenges, even for the Apples of the world.

Light bulb
Light bulb

In industry after industry, companies find themselves facing a new normal. Call it continuous disruption, as oxymoronic as that sounds.

Chef
Chef

As business leaders, we’re chefs, not chemists. Our task is to make something of the tools and ingredients available to us -- nothing more and nothing less.

Broken business model
Broken business model

Corporate leaders are admittedly confused by the rapid pace of change. It's no time to be complacent.

Blame
Blame

Dealing with problems is hard enough; don't blame yourself for the ones that aren't your fault.

Flu
Flu

Spot the early warning signs of a sickness within your organization.

Strategy
Strategy

Seeking innovation in frustration is an evergreen method of creating change. And there’s one other benefit: It keeps you from feeling sorry for yourself.

Swimming
Swimming

When you swim you have nothing to do but think, which these days is a rare indulgence.

Tears
Tears

The road from haughtiness to humility can’t be trodden without tears.

Strategy
Strategy

Creativity is often simply the combination of two previously unrelated ideas, so it can indeed be enlightening to ask, “How could we apply the Uber model to our industry?”