Steve McKee

Steve McKee is the president of McKee Wallwork + Co., an advertising agency that specializes in working with stalled, stuck and stale brands that was recognized by Advertising Age as 2015 Southwest Small Agency of the Year. He’s the author of "When Growth Stalls" and "Power Branding."

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Strategy
Strategy

Creativity is often simply the combination of two previously unrelated ideas, so it can indeed be enlightening to ask, “How could we apply the Uber model to our industry?”

Fight
Fight

The next time you’re dealing with a stalemate, step back from the argument and revisit the premises on which it is based.

Coca-Cola
Coca-Cola

Changing for change’s sake is often ill-advised, not to mention expensive.

Momentum
Momentum

People want to be a part of something when it’s moving forward. You can’t kick-start a car, or a company, without momentum. So get moving.

Creativity
Creativity

Given the relationship between creativity and results, why don’t more companies work to better foster it?

Creative destruction
Creative destruction

Just as there’s no stopping a tidal wave, creative destruction is a fact of life; our only choices are to ride it or be swamped.

Blind to the answers
Blind to the answers

If your team isn’t regularly wrestling with differences of opinion, there’s a good chance you’ve got groupthink going on. If nobody’s speaking up, somebody probably needs to.

Light bulbs
Light bulbs

Unless you can ensure your company, product or service is continually and legitimately "an other," it’ll end up becoming just "another."

On a balance sheet, goodwill is an asset that increases the value of a company. Although it’s intangible, there’s no question that it’s real—and can be substantial.

Whether you run a corner store or an international division, you’re an entrepreneur. We’re all entrepreneurs now.