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Macy's to revamp loyalty program to keep top shoppers
6/16/2017
Drew Angerer/Getty Images

Macy's will roll out a new loyalty program later this year designed to increase rewards for the 9% of customers who account for 46% of the department store's sales. The new program likely will offer a higher level of perks for big spenders, which in turn could spur them to spend more.

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