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Gap to end Weddington Way bridesmaid dress concept
4/13/2018
Peter Macdiarmid/Getty Images

Gap will close Weddington Way, the bridesmaid dress brand it has operated in Banana Republic stores since 2011. The move follows similar ones made by other retailers, including J.Crew, which shuttered its wedding dress arm two years ago amid growing competition, changing tastes and a falling marriage rate.

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