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Lands' End wins new shoppers with old styles
4/13/2018
Bryan Bedder/Getty Images

Lands' End has traded strappy sandals and slim-fitting pants for the walking shoes and elastic waistband Starfish pants that used to draw fans to the brand. CEO Jerome Griffith's back-to-basics approach fueled a 30% rise in first-time customers in the fourth quarter and a 5.3% rise in sales after two years of declines.

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