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Why publishers are turning to Twitter for live video
Ander Gillenea/AFP/Getty Images

Twitter's new focus on live video is drawing the attention of publishers, thanks in part to the platform's promise to give publishers 70% of the revenue from their video ads. BuzzFeed's Twitter live show, "AM to DM," attracts an average of 1 million unique views each day, and show clips have garnered 10 million total views.

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