The Walt Disney Co.'s decision to launch a streaming service for ESPN was "almost a mandatory" for reaching younger audiences and achieving growth, says Lee Berke, president of LHB Sports, Media & Entertainment. The service won't include NFL or NBA contests, which drive ratings for ESPN's cable channels, but its lineup could become "more robust over time," Stephen Battaglio writes.
What does Disney's move into streaming mean for the future of ESPN?
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