Boston Scientific is running a television ad in Tampa, Fla., San Diego, Detroit and Phoenix to promote its Watchman device for preventing stroke-triggering blood clots in patients with atrial fibrillation who do not respond to or are struggling with anti-coagulation therapy. The effectiveness of the ad, which is part of the company's promotional strategy to bolster its position in various medical device markets, is being weighed by company executives before deciding whether the commercial can be aired in other areas.
Boston Scientific promotes Watchman device in TV ad
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