AdvaMed has launched a new value initiative that includes extensive tables of questions to help medical device companies formulate value-based arguments. "Value" has become an important word in medtech in recent years as government and private health care payers in the US and around the world have moved toward supporting more efficient and effective care. To help its members better navigate this new world, AdvaMed brought in Deloitte Consulting to produce a framework so that device companies can come up with truly comprehensive value-based arguments. Read the story.
AdvaMed unveils new tools to assess medical device value
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