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American Heart Association pioneering long-term engagement with "My Research Legacy"

The American Heart Association (AHA) launched My Research Legacy, a health data network built in partnership with the Broad Institute of Harvard and MIT, with the hope that if enough participant data is gathered on the platform, the network can scan the information and find previously unknown patterns related to heart diseases and stroke. The opportunity for the platform to succeed is immense, but AHA faces a challenge in keeping those contributors involved over their lifetime. Learn about AHA's comprehensive engagement plan in our latest Patients Count Case File!

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