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Making a place for digital in corporate culture
8/11/2017

Electrical distributorships face a real threat from Amazon but can adapt in part by adopting a digital-focused culture alongside the traditional distribution culture, says Justin King of DigitalBranch. "We're seeing companies have good success by separating the two, and realizing that their traditional culture doesn't allow for quick enough changes and shifts (i.e., the kind that e-commerce may require)," King says.

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