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Study: The B2B buying journey maze
9/10/2018

A Gartner study shows that the business-to-business buying journey is more like a maze than linear or a funnel, with prospects going back and forth between three main areas of finding information to help with decision-making, validating that research and gaining consensus among key stakeholders. An infographic shows the complexity of the purchasing journey and the many forms of content used by prospects during the process.

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