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At last, a sales and marketing approach that is actionable and measurable

Watch Barry Lawrence. This first-of-its-kind "Sales and Marketing Optimization" research study, with accompanying Sales and Marketing Framework wall map, provides 30 best practices for improving these critical business processes: market segmentation, value proposition, business development, sales process, and sales force stratification. Every distributor should adopt and execute these best practices successfully if the business is to adapt to the new realities in today's economy and still achieve competitive advantage.