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IAB Programmatic Fee Transparency Calculator
8/1/2017

The IAB Programmatic Fee Transparency Calculator is a first-of-its-kind tool that advertisers, agencies, and publishers can use to analyze the costs of ad technologies and services that are commonly applied within programmatic executions. Better understanding of the fees each party incurs should allow for greater pricing transparency across the supply chain.

The tool asks users to input planning rates and budgets by channel, and then select the ad technologies that are being applied. Once that information is entered, the calculator tabulates the overall cost of the ad technology layers and their percentage share of the effective CPM. To use the IAB Programmatic Fee Transparency Calculator, please visit iab.com/calculator.