Fifteen percent of Americans listen to weekly podcasts, and advertising revenue in the medium grew 85% percent from 2016 to 2017. New measurement guidelines set forth by the Interactive Advertising Bureau, plus original content and other advances, point to an even more successful 2018 for podcasting.
Sign up for IAB SmartBrief
Interactive advertising news and information
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.