The Philadelphia Eagles have been using Tagboard technology to display their Instagram Stories on giant displays to 68,000 fans at each home game and millions more watching. Baseball, hockey and basketball teams, as well as the Golf Channel, also are using the technology to drive engagement and benefit from the plethora of user-generated content created during live moments.
How Tagboard is helping sports teams bring live social into the stadium
Sign up for IAB SmartBrief
Interactive advertising news and information
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.