Snap's second-quarter report revealed that the company failed to live up to analyst estimates, adding around 7 million users instead of the expected 10 million and achieving average revenue per user of $1.05, which was lower than projected. However, some industry insiders are still optimistic about the company's future, particularly its ability to sway young audiences, realize advertising potential with its newly released Map feature and capitalize on TV-style content.
Snap shows promise, despite Q2 results
Sign up for IAB SmartBrief
Interactive advertising news and information
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.